How To Bring Your Digital Physician Marketing Plan Into The Modern Age
As a healthcare marketer, it’s your job to get your physician’s names out there. It’s also your job to sing their praises and make sure everyone knows how professional/experienced they are. Sound easy? It should be. But in today’s digital world, the physician market has become somewhat cutthroat and endlessly dynamic.
The current state of the market is no problem for any healthcare marketer who knows how to coordinate and optimize their online marketing strategy. How do they do this? Let’s find out.
SEO — Optimize practice website for patient experience
Search Engine Optimization (SEO) is exactly what it says on the tin. It’s your way of perfecting your website so that you’ll appear higher in search engine queries. From Google to Bing, they all employ millions of continually up-dated algorithms that essentially “judge” how relevant your website is and if it deserves a top place.
What are the algorithms looking for?
If a website has a long loading time and slow page speed, potential customers will likely click back out swiftly. This effect is called the “bounce rate,” and a high “bounce rate” is a big no-no for any search engine. Seeing that people only visit your website briefly suggests that they’ve not found what they’re looking for. Therefore, your website is considered a bad match for that particular search and will promptly drop in rankings.
Some words are more relevant to the medical field and physicians than others. These are the words that potential customers will type into the search bar when seeking a suitable practice. The more of these “top” keywords you have strategically sprinkled throughout your website/content — the better.
This is a relatively new but currently hot point in the SEO world. With 30% of mobile searches concerning locality, now’s the best time to solidify your practice as the “nearby” stalwart.
How can a business rank high for local searches?
· Create a Google Business Profile.
· NAP — Name, Address. Phone Number — all related to the immediate area.
· Sprinkle local references throughout website (place names, local events, landmarks.)
To achieve optimal SEO, all a business needs to do is perform or purchase and SEO audit. These audits are capable of scanning a website within seconds and outing any SEO weak points.
Social Media — get your name out there.
Having a stellar social media marketing strategy in place is indispensable for any health care marketer. Branching out onto various Social media platforms not only gives your practice a savvy flare but also allows you to touch the heart of the market. Social media simply feels more one-on-one and facilitates targeting an ideal patient base.
Nowadays, there are analytical tools in place to help business optimize their social media activity. Instagram analytics shows a business when their followers are most active and more likely to interact with their content.
Blog — Interact & Update.
If social media is a health care marketer’s channel to the heart of the market, a blog is how they win it over. A blog is where a practice can show what they’re really about, their passions, aims, goals. A blog can keep the customer base up-to-date on the regular activities of the practice if kept updated.
Moreover, an optimized blog can be used to take care of some leftover content marketing strategy features, including but not limited to reputable backlinks and procedure-based videos.
Gather online reviews
Online reviews let potential customers know that you’re physicians are worth their time and money. Encouraging clients to write online reviews not only shows confidence in a practice’s abilities but also creates a reference attesting to these abilities.
And there you have it, some key guidelines to facilitate your practice’s transition online. I hope you’ve gain some valuable insights into how maintain a strong online presence can take any physician marketing plan to the next level. Digitalizing is the way forward.